As far as online advertising goes, the medium of video is quickly establishing itself as the reigning king. The rise of video ad formats like pre-roll, out-stream, and in-app video has certainly transformed the creative landscape for online advertisements. As video content becomes increasingly easy to create, and viewership continues to climb, it’s no surprise that advertisers are investing in video ads. In fact, recent surveys suggest that 68% of marketers believe video is essential for a successful marketing strategy.
One major aspect of the shift towards video advertising is the power of visual storytelling. Visual content is often more engaging and emotive than written or text-based content. Video has become the perfect medium for brands to tell their stories and connect with their audiences. With video ads, advertisers can share real-life experiences, highlight customer testimonials, or showcase product demonstrations, among other things.
Video ads also have the unique ability to natively match the medium they are being viewed on. For instance, mobile videos are essential, considering that 60% of digital media time is spent on mobile devices, according to mobile company Zenith, and many of the most popular social media networks like Facebook, Twitter, and Instagram put video at the forefront of their user experience. Social media platforms, such as YouTube and Facebook, are currently dominating the online video environment, with an increasing number of users spending longer engagement times viewing video content.
Another advantage of video advertising is that it provides a more comprehensive overview of a product or service. In contrast to textual and image-based advertising, which can be limiting in terms of space and description, video ads allow brands to share more details of their products, impelling viewers to make informed purchase decisions.
The rise of video as a marketing tool has not gone unnoticed: the industry is expected to reach $138 billion in 2021, up from $90.8 billion in 2018, according to a report by eMarketer. With such promising data, it’s no surprise that advertisers are heavily investing in content creators, who are fundamental for generating unique video content that cuts through the noise and delivers a meaningful message.
In conclusion, the rise of video in the online advertising space marks an exciting opportunity for brands to connect with their audiences. As the growth of visual content continues, expect to see more brands creating video content to establish their own niche in the online marketplace. For advertisers, it’s essential to stay on top of the industry’s new developments and invest in video ads.